منابع مشابه
influential factors of customer e-loyalty in iranian e-stores
گسترش سریع تکنولوژی و اینترنت مسیر شرکت ها را به نگهداری وفاداری مشتریان الکترونیکی معطوف کرده است. وفاداری مشتریان یک حوزه بسیار جالب برای شرکت ها می باشد و وفاداری مشتریان تاثیر مستقیم بر درآمد و سودزایی شرکتها دارد. با توجه به اهمیت وفاداری مشتری، ما به جستجوی سه مشکل اصلی تحقیق پرداختیم که آن ها مهمترین موانع برای حفظ حیات کسب و کارهای اینترنتی هستند که عبارت از تعویض های متعدد مشتری، هزینه...
15 صفحه اولE-Business Experiences with Online Auctions
Online auctions are among the most influential e-business applications. Their impact on trading for businesses, as well as consumers, is both remarkable and inevitable. There have been considerable efforts in setting up market places, but, with respects to market volume, online trading is still in its early stages. This chapter discusses the benefits of the concept of Internet marketplaces, wit...
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Loyalty is an essential component of multi-community engagement. When users have the choice to engage with a variety of different communities, they often become loyal to just one, focusing on that community at the expense of others. However, it is unclear how loyalty is manifested in user behavior, or whether certain community characteristics encourage loyalty. In this paper we operationalize l...
متن کاملA Study of E-trust in Online Auctions
This study attempts to examine the antecedents and outcomes of e-trust in online auctions. Antecedents, technical and social bonds, and outcomes of e-trust were chosen in order to apply the concepts of relationship marketing to electronic commerce and to further develop this conceptual model in the context of online auctions by incorporating these factors into one model. A case has been made th...
متن کاملCustomer's Loyalty to Online Banking Services
The progress of technology, the expansion of the Internet, and the emergence of online social media have created an appropriate infrastructure for communication and transfer of experiences. These environmental changes have transformed customer relationship with firms and have forced them to provide online services. The purpose of this paper is to develop a comprehensive model of customer loyalt...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2009
ISSN: 1556-5068
DOI: 10.2139/ssrn.1434372